Maybe you’re learning these terms to help you understand
more about designing your own e-covers. Maybe you’re learning
to understand the terms in your search to have your e-cover
professionally designed. In either case these terms will give
you a very basic understanding of commonly used terms in graphic
the tools available today it’s fairly easy to come up
with an e-cover for your e-book or software. It’s a bit
more difficult to uncover the real tricks of the trade that
only a professional can effectively use. Even if you’re
determined to create your own, it will most likely be a good
return on your investment to at least consult with a professional.
Graphics - Web graphics includes dividers, buttons, arrows,
Art - Clip art is images that don’t fall under the web-graphics
category. Some examples might be people, buildings, signs, objects,
etc. Don’t sell the clip art short. It can get your message
across very effectively.
- Animated graphics, these may be either animated graphics or
animated clip art.
- Photos, as distinct from clip art. These images will be photo
quality, whereas clip art is less distinct.
PNG stands for Portable Network Graphics format. PNG is used
for lossless compression and displaying images on the web. Two
advantages of PNG are that it supports images with millions
of colors and produces background transparency without jagged
edges. The major disadvantages are PNG images will not show
up on older browsers, and can be comparatively larger in file
size than GIFs.
PPI stands for pixels per inch. PPI specifies the resolution
for an input device, such as a scanner, or monitor. Web page
resolution ranges from 72-96 pixels per inch.
RGB stand for the colors Red-Green-Blue. In design for computer
monitors, colors are defined in terms of a combination of these
three colors. Print designers usually define colors using CMYK.
Photos or graphic images that are sold for a single standard
fee and may be used repeatedly by the purchaser. Normally with
royalty-free clauses, the company that sells you the images
still owns all the rights to the images and they are allowed
only for use by the purchaser.
The color intensity of an image is called its saturation. An
image high in saturation will appear to be very bright. An image
low in saturation will appear to be duller and more neutral.
A small version of a graphic image.
A vector graphic is a graphic image drawn in shapes and line,
called paths. Images created in Illustrator and Freehand (graphic
design software) are vector graphics. They are usually exported
to be bitmap images.
An abbreviation for What You See Is What You Get.
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