are the 18 most common mistakes people make when selling ebooks
online. Review your web site with this list in hand, and avoid
these costly mistakes.
title does not fit the contents of the ebook. The title of
a book needs to convey some idea of the subject of the book.
It must also be worded in a way that is effectively focused
on the target audience.
title or the subtitle of the ebook does not clearly indicate
the benefits buyers will receive by purchasing the ebook.
Expressing this on the ebook cover helps to support the text
in your sales letter.
sales letter to satisfy the ego of the author. Instead, write
a compelling sales letter with an attention-getting, benefit-oriented
headline, focus on your customers and tell them what's in
it for them.
providing several ordering options. Make it easy to buy from
you by providing several ordering options, including a secure
online order form, an 800 number, and a fax number.
accepting credit cards. Offer several payment methods, including
major credit cards. The majority of sales will come from online
orders paid with credit cards. If you are not accepting credit
cards online via a secured server, you will lose sales.
to be everything to everyone instead of having a unique selling
or hard-to-find contact information. Mention your contact
information on every page to build trust and make it easy
to buy from you.
identifying the author. Either on the ebook cover image, or
somewhere on the web site, the identity of the ebook author
should be clearly displayed. In the vast majority of cases,
without someone they can identify with, your customers may
feel less confident about purchasing anything from your site.
guarantee. Reduce the perceived risk by offering a money back
using an ebook cover image at all. People like to see what
they are buying, even if what they “see” is only
a symbolic representation.
only a flat, two-dimensional cover image. This is better than
#10 above, but it is still not as effective as a 3-dimensional
cover image. The 3-D image gives the potential buyer the sense
that what they would be buying is indeed real.
title and subtitle fonts are unreadable at the small size
of the ebook cover image. This diminishes the positive effect
a 3-D cover can have on a potential buyer.
inappropriate images on the cover for the title/contents of
the ebook. At the least, this will dilute the impact of your
ebook cover. At worst, the wrong image will negate any positive
affect the cover, title, and even the sales letter might have
colors for the cover that are not appropriate for the target
audience or clash with the colors used on the web site itself.
Colors have very real impact. The affect the wrong colors
will have on your potential customers can range from very
little to very profound.
done 3-D effect of the cover image. This could quite possibly
wipe out any positive affect arising from having a 3-D cover.
Also, customers will judge you by what they find on your site.
If your text and images are professional quality, then they
will feel more confident about buying from you.
of marketing. You need to market your web site for visitors
to find you.
of keywords in your web content, page titles, and description.
This will result in poor search engine positioning. Optimizing
your site will go a long way towards getting free search engine
of support information. Build trust by providing a table of
contents, reviews, and testimonials.
Avoiding these pitfalls and making the needed changes will
greatly increase your ebook sales!
best option for designers: Use PhotoShop Actions to create ebook covers.
Click here to get more information about using PhotoShop
Actions to create ebook cover images.
best option for the graphically challenged: Use specialized ebook cover
generators to create ebook covers. eCover
Generator is easy to use and generates quality ebook cover images. Visit
eCover Generator for more information.