Leva Duell

It may take 4 to 7 visits before your web visitors buy from you.

Your prospects will be more likely to buy from you when you develop a relationship with them. To win their trust and motivate your visitors to go back to your web site, you need to stay in touch with them. The more frequently they hear from you and return to your web site, the more likely they'll buy your products and services.

Not creating email lists is the biggest mistake I see people make online. Very few people buy the first time they visit a web site. You spend money and time to generate traffic to your web site. Without getting email addresses, you won’t be able to stay in touch with your prospects, and you will only have one chance at selling them.

So, how do you do get their email address?

It’s simple. You motivate people to give you their email address by giving them something they’re interested in. You can provide a free report or ebook or ecourse or subscription to your ezine (online newsletter) that is related to the topic of your web site. By subscribing, the subscriber gives you permission to send them email messages.

When you have their email address, you can follow up with a newsletter, offer more valuable information to establish credibility, inform them of what's new on your site, emphasize the benefits of using your products and services, and invite them to return to your site.

You can automate your subscriptions and follow up with autoresponders.

An autoresponder is an email address programmed to automatically send a pre-composed email message back to the sender when receiving email.

Autoresponders are one of the best online marketing tools. They will add your subscribers’ names and email addresses to your database and send them one or more messages. They can automate your follow up messages at a preset schedule you choose.

You can use autoresponders to automatically respond to email subscriptions, send a free report upon request, send a series of newsletters, and send follow-up and promotional messages.

To do effective email campaigns, you'll need a sequential autoresponder that will capture your visitor's email address through a web form and can send follow-up messages. Free autoresponders won't do that.

A good autoresponder will build your list and automate your email follow up at a schedule you set. Autoresponders will save you a lot of time and help you manage your marketing campaigns on schedule.

Here’s my review of some of the most popular autoresponders:

Aweber. This is the autoresponder I recommend. As a web designer, I’ve worked with many different autoresponders for my clients. I found Aweber to be the easiest one to work with. Aweber provides unlimited autoresponders and great customer support. Find out what follow-up methods work here.

Getresponse. I used to be happy with Getresponse but they recently made some changes I don’t find user friendly. They also provide a free service that is very limited.

Freeautobot. This is a free service. Your emails will include advertising. Remember that your purpose of sending message is to build trust and advertising does not promote trust.

Email marketing can be your best sales generator. If you want to stay in business online and increase your sales, build a list, stay in touch with your prospects, and automate the process with an autoresponder!