take 4 to 7 visits before your web visitors buy from you.
prospects will be more likely to buy from you when you develop
a relationship with them. To win their trust and motivate your
visitors to go back to your web site, you need to stay in touch
with them. The more frequently they hear from you and return
to your web site, the more likely they'll buy your products
creating email lists is the biggest mistake I see people make
online. Very few people buy the first time they visit a web
site. You spend money and time to generate traffic to your web
site. Without getting email addresses, you won’t be able
to stay in touch with your prospects, and you will only have
one chance at selling them.
how do you do get their email address?
simple. You motivate people to give you their email address
by giving them something they’re interested in. You can
provide a free report or ebook or ecourse or subscription to
your ezine (online newsletter) that is related to the topic
of your web site. By subscribing, the subscriber gives you permission
to send them email messages.
you have their email address, you can follow up with a newsletter,
offer more valuable information to establish credibility, inform
them of what's new on your site, emphasize the benefits of using
your products and services, and invite them to return to your
can automate your subscriptions and follow up with autoresponders.
is an email address programmed to automatically send a pre-composed
email message back to the sender when receiving email.
are one of the best online marketing tools. They will add your
subscribers’ names and email addresses to your database
and send them one or more messages. They can automate your follow
up messages at a preset schedule you choose.
can use autoresponders to automatically respond to email subscriptions,
send a free report upon request, send a series of newsletters,
and send follow-up and promotional messages.
do effective email campaigns, you'll need a sequential autoresponder
that will capture your visitor's email address through a web
form and can send follow-up messages. Free autoresponders won't
autoresponder will build your list and automate your email follow
up at a schedule you set. Autoresponders will save you a lot
of time and help you manage your marketing campaigns on schedule.
my review of some of the most popular autoresponders:
This is the autoresponder I recommend. As a web designer, I’ve
worked with many different autoresponders for my clients. I
found Aweber to
be the easiest one to work with. Aweber
provides unlimited autoresponders and great customer support.
Find out what follow-up
methods work here.
I used to be happy with Getresponse
but they recently made some changes I don’t find user
friendly. They also provide a free service that is very limited.