- Action, energy, passion, fire, heat, and power. Can also mean
love and romance. A strong masculine color. Red is a good color
for a call-to-action. Red gets attention. Red is cheerfulness,
excitement, and warmth. Pink is a soft version of red. It is associated
with romance, calming affect; a feminine color.
- Confidence, travel, freedom, truth, professionalism, wealth
and power. It is one of the most calming colors and is associated
with the sky and the sea, intelligence, reassurance, and trust.
Blue has also been known to be an appetite suppressant, so it
would not be good for cookbooks or recipes but you can consider
it for diet books.
- Money, wealth, prosperity, calm, health, food, nature, hope,
growth, freshness, soothing, sharing, and responsiveness. Green
symbolizes spring, renewal, and fertility.
- Fire, health, vitality, excitement, youthfulness, and friendliness.
Has been known to stimulate the appetite. Vibrant and warm, orange
is associated with autumn and the earth.
- Light, joy, purity, understanding, and organization. Yellow
often represents sunshine, warmth, light, energy, happiness, and
- Dignity, creativity, spirituality and mystery. Deep purple is
associated with richness, while lavender is associated with romance
- Credibility, stability, the hearth, home, the earth, wood, comfort
and strength. Brown can be used as a neutral or a warm color.
- Authority, drama, night. It is serious, elegant, classy, and
- Purity, peace, perfection, easy, and spirituality. Worth noting
here, white represents life and marriage in Western cultures,
but it represents death and sorrow in Eastern cultures.
- A conservative color, symbolizing security, maturity and reliability.
advantage of the impact color can have on your online sales and
choose colors that will create positive responses.
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