What if someone told you that if
you made one simple change to your web site you could dramatically
increase your sales from that site, perhaps as much as 200 or
even 300 percent, would you do it?
The simple act of adding a few appropriate,
high-quality images, or upgrading any existing ones, can have
just that kind of powerful impact on your web site, and your sales.
“A picture is worth a thousand
words.” This saying may be ages old but its message is just
as vital today as when it was first uttered. For web marketers,
a companion expression states that, “The right image is
worth its weight in gold.” What do these sayings have to
do with your web site?
It’s quite simple, really.
Your choice of images will clearly, and often dramatically, communicate
to your site’s visitors two important messages: What is
both the nature and the quality of what you are selling on your
site, as well as are you, the person responsible, both professional
and to be trusted?
It is not enough to simply put images
on your web site. If they are going to be a positive influence,
then they must be appropriate (relevant to the focus of your web
site and the products you are selling there) and sufficiently
high quality. When you look over your current web site, in order
to evaluate how effective it is, the very first consideration
must be the header.
The header, because it sits at the
top of the web page, is the very first thing a visitor will see
when they arrive at your site. Therefore, it is the very first
opportunity to make a good impression, to let them know what your
site is about, and to invite your visitor to go beyond the top
of the page.
A poorly done header graphic, or
even no header at all, will strongly suggest to your visitors
that you are probably not very professional. This usually translates
into a lack of trust and confidence in you and, by extension,
any products you may be selling.
To state this more simply, if your
visitors are turned off by your header graphic, or lack of it,
then the likelihood that they will make a purchase, or even want
to view more of your site, is greatly diminished. Conversely,
if your header gives them a positive impression, it will help
to instill a sense of trust and confidence that your visitors
will take with them as they read and explore more of your site.
This, in turn, usually translates into an increase in sales.
Assuming you have decided you need
a quality, professional header, what are your options? For the
most part, you have three choices:
1. Hire a professional graphic designer
who has experience in creating web graphics. This option allows
you to focus your time and energy on producing the content for
your web site including, perhaps, writing your ebook.
2. Design and create a header graphic
entirely yourself. This option, of course, assumes that you have
the time, skill and tools (software) needed to produce a credible
header on your own.
3. Your third option is a reasonable
combination of options one and two. There are available for purchase
various collections of header templates which you can choose from
and alter to suit your needs. The better collections include a
variety of professionally done, quality header graphics. Typically,
these come as Photoshop files which you can open and change as
Credibility and Sales with Quality Headers!
Header Templates/Web Templates/FREE 34+ Clipart Resources
FREE report “How To Avoid 10 Mistakes That Will Make You
© Leva Duell 2006
own professional-quality headers
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is to hire a professional designer to create your headers. Click
here to get more information about a designer I recommend.